Collection assessments, satisfaction surveys, and focus groups have played a part in library evaluation for years.^1-8 Although information gleaned from surveys and collection assessments can inform future practices and encourage past ones, they also call for limited interaction between the researcher and library users. To bridge the gap between library personnel and users, a team of researchers composed of library faculty and staff from East Tennessee State University's (ETSU) Quillen College of Medicine Library used moderated focus groups to gather patron feedback relating to library services, personnel, products, and place. Information gathered from these focus groups was then used to address immediate patron concerns while informing future strategic plans for the library...