Communicating Nutrition: The Authoritative Guide

ISBN: 9780880910170
ISBN-10: 0880910178
Copyright: 2020
Edition: 1st
Editor: Mayfield, Barbara J.
Doody's Expert Review    Score: 68
Reviewer: Amy Hess Fischl,  MS RDN LDN BC-ADM CDCES  (University of Chicago Medical Center)
Description
This book was created out of a need to replace a similar handbook for dietitians from almost two decades ago. It is published by the largest U.S. group of nutrition professionals, the Academy of Nutrition and Dietetics. The book covers the many methods of effectively communicating nutrition information to both the lay public and professionals.
Purpose
The purpose of the book is to fill a gap within the current nutrition publications. Focusing solely on how to communicate nutrition information in a variety of formats, the book certainly meets that objective.
Audience
The author highlights that her primary purpose in publishing this book is to fill the gap and provide nutrition students with more detailed training in nutrition communication. She also acknowledges that the last part of the book focuses on the practicing nutrition professional. While this book covers a wide range of nutrition communication, from face-to-face education to presentations to blogging and other social media outlets, it is heavily slanted to the private practice nutrition professional who needs to utilize these tools to increase their exposure and increase potential clients, whether that is individuals looking for nutrition advice or companies looking to partner with a perceived expert. The author and contributors all appear to be either nutrition professors at universities or nutrition professionals who are in private practice. Chapters co-written by private practice nutrition professionals highlight the different methods they have personally used to communicate nutrition information to their intended audiences.
Features
The book is divided into two parts. The first part highlights the key components of nutrition communication focusing on the code of ethics, behavior theories, research methods, communicating effectively with different age groups, and setting goals and objectives. These first 15 chapters will be incredibly useful to nutrition students (and all students, honestly) since they form the basis of how to effectively communicate and set individual goals. The second part focuses on the different delivery methods of communication: how to create presentations, using visual aids, engaging audiences, writing articles, creating videos, blogging, food photography, and marketing. The last four chapters are geared toward the practicing professional who would like to write grants or books, publish research or communicate effectively with other professionals. While the middle 22 chapters are only useful to those wishing to pursue more entrepreneurial aspects of nutrition communication, there certainly are some useful "nuggets" throughout the book that could be useful to the nutrition professional working in the clinical or outpatient world. For example, the online education chapter has a nice list of online educational resources for children and adults; at the end of another chapter, a long list of credible online health information resources (including sites to locate health statistics) is available; a cultural self-awareness assessment tool is also available in one of the chapters; and within the goal setting chapter, three figures are included highlighting the key words within the psychomotor, affective, and cognitive domains to aid in more measurable learning objectives. The book is colorful and easy to navigate.
Assessment
While this book will be most useful to nutrition students and nutrition entrepreneurs, there is certainly useful information for those interested in communicating nutrition information in a more effective manner.
Review Questionnaire
Range Question Score
1-10 Are the author's objectives met? 4
1-10 Rate the worthiness of those objectives. 4
1-5 Is this written at an appropriate level? 5
1-5 Is there significant duplication? (1=significant, 5=insignificant) 3
1-5 Are there significant omissions? (1=significant, 5=insignificant) 3
1-5 Rate the authority of the authors. 3
1-5 Are there sufficient illustrations? 5
1-5 Rate the pedagogic value of the illustrations. 5
1-5 Rate the print quality of the illustrations. 5
1-5 Are there sufficient references? 5
1-5 Rate the currency of the references. 3
1-5 Rate the pertinence of the references. 3
1-5 Rate the helpfulness of the index. 4
1-5 If important in this specialty, rate the physical appearance of the book N/A
1-10 Is this a worthwhile contribution to the field? 6
1-10 If this is a 2nd or later edition, is this new edition needed? N/A