Advertise on Doody's Core Titles and Doody’s Review Service
The sixth annual edition of Doody's Core Titles (DCT) will feature sponsors’ ads on all of its web pages. This essential collection development tool for health sciences librarians is recognized as the successor to the Brandon/Hill Select Lists, which served the library community for almost 40 years before ceasing publication.
The DCT website has five separate pages open to the general public and thousands of pages available to licensed users. DCT is sold as an institutional license, allowing all members of a licensing institution or library secure access to all pages. Licensees have access to the edition they have purchased for 3 years after original publication. More than 4,000 individuals connected with these licensing institutions search and browse DCT on a regular basis and countless more access the public pages.
Also available is the opportunity to advertise on Doody’s Review Service (DRS). DRS is the premier collection development tool available to health science librarians and advertisers can now reach this audience by purchasing banner ad space.
Available Banner and Sidebar Slots
Website (DCT and DRS)
Click here to view a sample placement on an interior page at DCT!
The DCT website features standard-sized banner and sidebar slots recommended by the Interactive Advertising Bureau. Specifications are as follows:
- Banner: 554 pixels wide x 90 pixels high
- Sidebar: 180 pixels wide x 150 pixels high
Both types of sponsorship opportunities appear on a white background on every page throughout the site. Banner ads always appear “above the fold.”
Newsletter
New this year, is the addition of a Doody's Core Titles newsletter. On a monthly basis, we will create an informative newsletter sent to all our DCT licensees. Advertisers can place both sidebar and banner ads in the newsletter. There is only room for one banner ad for each monthly issue of the newsletter, which will be filled on a first-come, first-served basis. There is space for several sidebar ads in each monthly newsletter
Pricing
DCT sponsorship opportunities are sold in three-month, six-month, and 12-month packages, starting on January 1 of each year. The pricing schedule follows.
DCT website and newsletter
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Term |
Beginning of term |
Banner |
Sidebar |
|
3 months |
Jan 1, April 1, July 1, Oct 1 |
$775 |
$650 |
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6 months |
Jan 1, July 1 |
$1,450 |
$1,150 |
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12 months |
Jan 1 |
$2,750 |
$2,250 |
DRS website
|
Term |
Beginning of term |
Exclusive Banner |
|
3 months |
Jan 1, April 1, July 1, Oct 1 |
$875 |
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6 months |
Jan 1, July 1 |
$1,625 |
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12 months |
Jan 1 |
$2,950 |
DCT/DRS Sponsor Terms
- Pricing is not based on impressions or click-through rates. Doody Enterprises does not guarantee a minimum number of impressions in the course of a period.
- No more than three banner sponsors will be accepted for a period on the DCT website. The DCT newsletter and DRS website only allow one banner ad. Three sidebar sponsors will be accepted each period.
- Sponsors can change their ad as frequently as monthly. We recommend that sponsors’ ads link to their home page or to a web page they control which appeals to DCT users.
- Sponsor ads must be a static image within the supplied specifications; we will not accept applets, animation or JavaScript.
- Doody Enterprises is not responsible for the viability of a sponsor’s link.
- Send your image as a .GIF or .JPG file to steve@doody.com.
- A sponsor’s image may include the company’s name and logo, brief descriptive copy, and contact information for the company (including Web address). In order for the ad to be legible, we recommend you do not overcrowd the available ad space with text.
- To secure a spot on DCT or DRS, contact Dan Doody (dan@doody.com; 312-239-6226).